Hi, CEO! How are you doing with content creation? Loving it? Crushing it? Sick of it? Lol The algorithm will have you posting just to post! 🤦🏽♀️😩 The pressure to "stay relevant" to be "consistent" and to "stay top of mind" will have you putting up content for content's sake. But in our community, even if we fall into letting metrics lead for a while (I have been guilty before too ), we always come back to prioritizing value over vanity metrics, right? Right. 💯
This is your reminder to post the content that matters, that can help your clients transform their challenge into a success, share how your service is the right fit for where they are in their business journey, and trust that the right people will find you in the process. 😉
Post the content that matters. Focus in on the information that your clients and community need. Highlight information that will help them get to know you, connect with your personality, and grow & improve.
Post content that can help your clients transform their challenge into a success. Provide introductory information that can help your clients understand the value you have to offer in your paid services. This will build trust as they see the information you offer is valid and actionable.
Share how your service is the right fit for where they are in their business journey. Don't be afraid to share how you serve your clients. They have to know your offer(s) to act. This is where you highlight how your service provides the transformation they need and can only get from you. (You've been seeing more of these types of posts from us because we want our partnership to be an easy decision.😉)
🍵 Now tell me … Have you gotten caught up in the metrics before? What helped ground you again in putting value first?
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With Joy In Purpose,
Dr. Lorin R. Carter
The Corporate Consultant
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